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Deciding where to play is a fundamental question for company leaders. Markets are dynamic, and the buying process is becoming increasingly complex. It is no longer sufficient to rely on templitized market research reports and anecdotal information to make strategic decisions.

High performance companies systematically research their markets, benchmark their competitors, and understand the nuances of their customers’ buying processes.

With nearly two decades of experience working in industrial markets, Nate Maguire and his team at Strativise have the tools and experience to deliver research you can count on.

  • Competitive Benchmarking
  • Channel Mapping
  • Growth Rate Modeling
  • VOC Research
  • Surveys & Interviews
  • Proof of Concept (e.g. MVP)
  • Make Vs. Buy Analysis
  • M&A Work
  • Strategic Recommendations
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Reaching decision makers at the right time and place with a compelling message can be the difference between winning and losing new customers.

High performance companies know their target customers well. They understand the problems their customers deal with, the types of information they consume, and the channels they use to stay informed.

At Strativise, we help industrial companies to pinpoint their ideal customers and reach them with valuable and compelling material, building trust and ultimately generating profitable leads.

  • Market Assessment
  • Brand Positioning
  • Value Proposition Development
  • Content Planning
  • Channels Selection
  • Sales & Marketing Alignment
  • KPI Scorecard
  • Technology Stack Audit
  • Automation & Lead Flow
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Marketing execution is where the rubber meets the road. Unfortunately, many industrial organizations don’t have the internal bandwidth and in-house capabilities to execute at a high level day in and day out.

Symptoms of under-investment in marketing include:
  • Lack of awareness among target audiences
  • Over-reliance on traditional means (e.g. trade shows) for new leads
  • Pipelines that lack consistent flow of qualified leads
  • Sub-par conversion rates on sales opportunities

At Strativise, we partner with our clients to build an integrated marketing strategy and then provide the ongoing support, guidance, and resources necessary to execute. In short, we help our customers grow by designing and implementing effective marketing.

  • Website & Lead Capture
  • Build Content
  • Demand Generation
  • Modern Website 
  • PPC Advertising
  • SEO
  • Email Marketing
  • Social Media
  • Sales Funnels
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The sales process is growing in complexity. More stakeholders are involved in the purchase decision, and more research is being done ahead of the purchase. 

Alignment between marketing and sales teams is more critical than ever, and equipping your sales team with congruent and compelling material will help them close more deals faster.

  • Sales Material Audit
  • Sales Team Interviews
  • Customer Journey Map
  • Case Studies
  • Customer Testimonials
  • Demo Videos
  • Brochures
  • Product Fliers
  • Pitch Decks

Learn more about what we do

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