- Conduct market assessment
- Virtual target customer workshop
- Audit of marketing resources
- Craft brand positioning & value proposition
- Build content plan & select channels
- Recommend technology stack (i.e. digital tools)
The deliverable will be in the form of an integrated marketing plan that we will present to your team. The expected timeline for this starter package will vary depending on complexity of your organization and the availability of your team members and will range from three to six weeks.
If your business has a discrete need for information or planning support, for example, a custom project may be the right fit.
Here, we provide you with a proposal based on a scope of work.
Marketing implementation is in the form of an ongoing engagement with us. Our monthly retainers start at $6,000 and vary depending on the level of engagement and the services required.
A typical implementation and support package could include:
- Email marketing: Setup and execution of email marketing campaigns.
- Social media: Manage social media accounts, creating and distributing original and curated content.
- Paid advertising: Set up and manage pay per click (PPC), retargeting, and social media (e.g. LinkedIn).
- Website optimization: Ensure your website is set up to capture leads and influence your target customers.
- Content creation: Create compelling material for your target audience in the form of white papers, blogs, articles, infographics, and social media posts, and deploy these through selected channels.
- PR & media relations: Represent your brand to industry trade publications and news outlets.
- Measurement & reporting: Actionable reporting of metrics tied to your key business outcomes.
Every business is unique, and we tailor our engagements to meet the needs of our clients.